Sustainability

Founded on the idea that the pieces you live in don't have to compromise the earth. We make effortlessly flattering essentials built for the utmost versatility. Pulling inspiration from the beauty of nature and the mood of hours spent by the sea, we craft our collections for confidence in fit, respect for the planet, and the ease of the everyday.

We are in no way perfect, however we are dedicated to the ongoing journey of becoming a more circular and sustainable swimwear brand. We've established a comprehensive roadmap to guide our progress and ensure accountability.

We are aware of the environmental impact of the clothing industry and our responsibility in this matter, and are aiming to be as environmentally conscious and transparent as possible. We use only recycled, regenerated natural or otherwise sustainable fabrics in all our production. For utmost clarity and transparency, you can find the breakdown of each fabric used to manufacture a certain Lilja the Label product on each product page. 

We are a small independent business, and we like it that way. Keeping things small allows us to stay close to the process - from design through to production - and to work with a limited number of trusted suppliers. We produce in small runs and avoid overproduction, focusing instead on making things well and letting them find their place over time.

More Than Swimwear

Every piece begins as discarded waste and ends as something designed to make women feel confident, beautiful, and empowered.